Post by account_disabled on Feb 27, 2024 8:30:44 GMT
The to your campaign. In PLA campaigns, it is worth using lists of search terms, which can be found here negative keyword listThis allows you to better organize keywords into groups and add a list of words to multiple campaigns in bulk. Thanks to this, you will save time and a lot of budget on irrelevant clicks. Example lists that are worth creating before launching the campaign competition – a list of phrases related to your competition. Example Your company sells shoes from brand X. You don't want to waste your budget on competitor phrases such as shoes from brand Y. Used a list of phrases related to used things products. Example all inquiries indicating the search for used items.
If you only sell new products, you are not interested in users who are looking for used items. single phrases – i. e. a list of phrases with one word. Example users entering these types of phrases are only at the beginning of the shopping funnel and it will take Job Function Email List some time before they decide to make a purchase. Someone who types in the phrase chair has no idea yet what exactly they want to buy. He will have to go through a long education process, choose a model style, and finally decide to purchase and enter the phrase modern living room chairs.
Step Set up remarketing for e-commerce After launching the PLA campaign and optimizing it, you will notice that it is slowly starting to achieve its goals. However, it is worth remembering user behavior. Only a small percentage of them will decide to buy in your store the first time, i. e. immediately after viewing your ad and clicking on it. Users often compare product prices or need time to mature before making a purchase. It is worth noting that they do not forget about your store's offer during this time.
If you only sell new products, you are not interested in users who are looking for used items. single phrases – i. e. a list of phrases with one word. Example users entering these types of phrases are only at the beginning of the shopping funnel and it will take Job Function Email List some time before they decide to make a purchase. Someone who types in the phrase chair has no idea yet what exactly they want to buy. He will have to go through a long education process, choose a model style, and finally decide to purchase and enter the phrase modern living room chairs.
Step Set up remarketing for e-commerce After launching the PLA campaign and optimizing it, you will notice that it is slowly starting to achieve its goals. However, it is worth remembering user behavior. Only a small percentage of them will decide to buy in your store the first time, i. e. immediately after viewing your ad and clicking on it. Users often compare product prices or need time to mature before making a purchase. It is worth noting that they do not forget about your store's offer during this time.